The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
Episodes
14 episodes
Are You A Solutionist?
Solitaire Townsend, 'Ethical Entrepreneur of the Year' in the UK and award-winning author of 'The Solutionists', shares her infectious enthusiasm and insight into how we can all be part of the solutions that will help save the planet. Solitaire...
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Season 3
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Episode 1
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41:12
Can Vodka Help Curb the Climate Crisis?
Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is figh...
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Season 2
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Episode 3
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41:11
GANNI's Quest to Change Fashion for the Better
Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren...
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Season 2
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Episode 2
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42:41
How Doconomy is Rewiring Capitalism for Low Carbon Consumption
Johan Pihl, Co-founder of Doconomy, shares the inspiring story behind the Swedish climate tech, which was named one of The World's Most Innovative Companies of 2022 by Fast Company. Johan talks about creativity, the deep urge to change the wo...
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Season 2
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Episode 1
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41:18
Why We Need to Re-Design Everything to Save the Planet
Mark Curtis, co-founder of design agency Fjord, now Head of Innovation and Thought Leadership at Accenture Song, explains why brands must design better human experiences to enable the real behaviour change needed to combat the environmental cri...
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Season 1
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Episode 10
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36:01
How Unilever Is Using Its Scale to Drive Sustainable Change
Thomas Lingard, Global Sustainability Director at Unilever, provides a unique insight into how global companies can drive positive change. Thomas also talks about the power of brands, repairing capitalism, and the need for big hairy audacious g...
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Season 1
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Episode 9
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50:15
How Food Tech Startups Are Making Our Diets More Sustainable
Jasmin Hume, CEO & Founder at food tech startup Shiru, is on a mission to change our global food system. Working at the intersection of tech, science, biology and creativity, Jasmin shares her fascinating vision of how we can fight the envi...
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Season 1
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Episode 8
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46:11
How Extinction Rebellion Inspired a Global Movement for Climate Activism
Tamsin Omond, climate activist and founding member of Extinction Rebellion, shares the inside story of how the activist group Extinction Rebellion became a global phenomenon. Tamsin also talks about meeting with Greta Thunberg, the power of min...
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Season 1
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Episode 7
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1:05:56
Why Brands Must Fuel People's Creativity to Drive Positive Change
Thomas Kolster aka Mr. Goodvertising talks about why brands need to transform and how the advertising industry needs to shift from fast ideas to entrepreneurial ideas. Host: Christian Budtz Shortcuts:03:10 How t...
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Season 1
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Episode 6
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43:15
What Tesla and Impossible Foods Tell Us About the Future of Eco-Capitalism
Rachel Konrad, former Executive at Impossible Foods and Tesla, offers a powerful perspective on how to exploit capitalism to save the planet. Rachel shares unique insights from working with Elon Musk and on how to disrupt incumbent industries t...
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Season 1
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Episode 5
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59:15
Why CMOs Should Be Brand Activists
Former Patagonia marketing chief, Joy Howard, tells her inspiring story of how she turned brand activism into a success strategy for both business growth and social & environmental impact. Joy shares a wealth of insights from her career as ...
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Season 1
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Episode 4
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57:08
How Ocean Plastic Waste Changed Adidas For Good
James Carnes, former adidas VP of Global Brand Strategy and Sustainability, shares the unique stories and insights behind adidas' most game-changing sustainability projects: The adidas x Parley partnership that turned ocean plastic waste into s...
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Season 1
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Episode 3
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1:02:08
Can Marketing Help Save the World?
John Grant, brand strategy guru, talks about his latest book, "Greener Marketing". John shares a wealth of case stories and insights from working with brands such as Unilever, Nike and IKEA in driving the sustainability agenda.
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Episode 2
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43:16
How OATLY Is Changing the Way We Think About Milk
John Schoolcraft, Global Creative Director at OATLY, shares his incredible story of how the Swedish rebel brand made oat milk cool. We also talk to John about being fearless, killing the marketing department and using creativity as a force for ...
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Season 1
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Episode 1
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43:02