The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
Why CMOs Should Be Brand Activists
•
Christian Budtz
•
Season 1
•
Episode 4
Former Patagonia marketing chief, Joy Howard, tells her inspiring story of how she turned brand activism into a success strategy for both business growth and social & environmental impact. Joy shares a wealth of insights from her career as a CMO and marketing leader working for brands such as Converse, Sonos, Lyft and – of course – Patagonia. In 2020, Joy made the Forbes "World's Most Influential CMO" list and in 2021 she founded her own company, Early Majority.
Host: Christian Budtz