The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
Why We Need to Re-Design Everything to Save the Planet
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Christian Budtz
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Season 1
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Episode 10
Mark Curtis, co-founder of design agency Fjord, now Head of Innovation and Thought Leadership at Accenture Song, explains why brands must design better human experiences to enable the real behaviour change needed to combat the environmental crisis.
Host: Christian Budtz
Short-cuts:
03:00 The story of why Mark co-founded Fjord /
08:40 The three catalysts for innovation /
12:30 Designing sustainable experiences /
18:20 Circularity as a business model /
24:30 Mark's key take-aways from COP26 and The World Economic Forum /
30:40 Rethinking the concept of growth /