The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
Are You A Solutionist?
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Christian Budtz
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Season 3
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Episode 1
Solitaire Townsend, 'Ethical Entrepreneur of the Year' in the UK and award-winning author of 'The Solutionists', shares her infectious enthusiasm and insight into how we can all be part of the solutions that will help save the planet. Solitaire also talks about the urgent need for more joy, fun and desirable stories to inspire sustainable human behavior change.
Host: Christian Budtz
Short cuts:
5:15 What's a Solutionist?
9:30 The making of Love Bug, an insect-based cat food brand
18:00 How Netflix "Game Changers" changed the story of vegan
20:50 Brand lessons from Who Gives A Crap
24:50 Take-aways from talking with Bill Gates
31:00 The Solutions Economy in an age of uncertainty
35:00 Solitaire's advice for marketing creatives