The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
Can Vodka Help Curb the Climate Crisis?
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Christian Budtz
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Season 2
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Episode 3
Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka.
Host: Christian Budtz
Short cuts:
04:15 The cultural connection between Finland and vodka
06:00 The story of Koskenkorva Vodka
12:00 The 'Drink Sustainably' brand platform
17:30 Unpacking the impact of regenerative farming
21:30 How to make sustainability entertaining
24:30 From brand idea to real business transformation
30:45 Tracking impact
33:00 The path to commercial sustainability
36:00 The future role for marketing, innovation and brands