How Extinction Rebellion Inspired a Global Movement for Climate Activism Artwork

The Brand Activism Podcast

This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.

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The Brand Activism Podcast

How Extinction Rebellion Inspired a Global Movement for Climate Activism

March 29, 2022 • Christian Budtz • Season 1 • Episode 7

Tamsin Omond, climate activist and founding member of Extinction Rebellion, shares the inside story of how the activist group Extinction Rebellion became a global phenomenon. Tamsin also talks about meeting with Greta Thunberg, the power of mind bombs and the need for non-violent civil disobedience to fight the climate emergency.

Host: Christian Budtz

/ Short cuts :
02:30 Tamsin's journey into grassroots activism /
07:00 How Tamsin became the face of the environmental movement in the UK /
16:30 The activist toolbox /
22:30 The founding of Extinction Rebellion /
29:30 The story of Tamsin & Greta Thunberg joining forces /
37:30 Disrupting London Fashion Week /
43:00 Organizing around a global de-centralised model /
52:00 Changing the narrative to "climate emergency" /
55:30 Bridging the commercial and activist agenda /