The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
Can Marketing Help Save the World?
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Christian Budtz
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Episode 2
John Grant, brand strategy guru, talks about his latest book, "Greener Marketing". John shares a wealth of case stories and insights from working with brands such as Unilever, Nike and IKEA in driving the sustainability agenda.