The Brand Activism Podcast
This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
The Brand Activism Podcast
How Doconomy is Rewiring Capitalism for Low Carbon Consumption
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Christian Budtz
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Season 2
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Episode 1
Johan Pihl, Co-founder of Doconomy, shares the inspiring story behind the Swedish climate tech, which was named one of The World's Most Innovative Companies of 2022 by Fast Company. Johan talks about creativity, the deep urge to change the world and why testing ideas that aren't allowed is critical to tackle the climate crisis.
Host: Christian Budtz
Short cuts:
02:30 Johan's view on creativity, advertising and innovation
06:45 The story of how Doconomy started
12:00 Johan explains the award-winning tool "The 2030 Calculator"
17:25 The big idea behind the DO Black project with MasterCard
22:00 How Doconomy is making sense of data
31:00 Johan's philosophy on radical innovation
39:00 Advice for advertising creatives