GANNI's Quest to Change Fashion for the Better Artwork

The Brand Activism Podcast

This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.

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The Brand Activism Podcast

GANNI's Quest to Change Fashion for the Better

April 16, 2023 • Christian Budtz • Season 2 • Episode 2

Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture.

Host: Christian Budtz

Short cuts:
02:25 Lauren's journey in fashion
08:30 The state of the fashion industry
15:00 How GANNI is working with circularity
18:30 The dialogue with the GANNI community
24:00 Lauren's take on sustainable consumption
27:30 GANNI's new strategy
30:00 From carbon off-setting to carbon in-setting
35:00 GANNI's opportunity as a smaller player
40:45 Why Lauren feels optimistic working in fashion