The Brand Activism Podcast

What Tesla and Impossible Foods Tell Us About the Future of Eco-Capitalism

December 31, 2021 Christian Budtz Season 1 Episode 5
What Tesla and Impossible Foods Tell Us About the Future of Eco-Capitalism
The Brand Activism Podcast
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The Brand Activism Podcast
What Tesla and Impossible Foods Tell Us About the Future of Eco-Capitalism
Dec 31, 2021 Season 1 Episode 5
Christian Budtz

Rachel Konrad, former Executive at Impossible Foods and Tesla, offers a powerful perspective on how to exploit capitalism to save the planet. Rachel shares unique insights from working with Elon Musk and on how to disrupt incumbent industries to drive positive change. 

Host: Christian Budtz


Shortcuts 

05:30 What Rachel learned from working with Elon Musk

09:20 Elon Musk's strategy to make Tesla culturally cool 

16:30 Rachel's first meeting with Pat Brown, Founder of Impossible Foods 

19:30 The big idea behind Impossible Foods 

22:10 The technology behind Impossible Foods

26:00 Impossible Foods' go-to-market strategy

27:50 The partnership with Burger King and the launch of "The Impossible Whopper"

31:40 How eco-alternatives need to break into the mainstream

34:20 Myths about changing our food habits

37:45 How disruptive companies are fightning incumbent industries 

45:30 What agriculture will look like in 30 years  

47:45 Three disruptive food tech companies that Rachel joined as a Board Member

52:15 The future of activism

56:00 Rachel's advice for climate entrepreneurs


Show Notes

Rachel Konrad, former Executive at Impossible Foods and Tesla, offers a powerful perspective on how to exploit capitalism to save the planet. Rachel shares unique insights from working with Elon Musk and on how to disrupt incumbent industries to drive positive change. 

Host: Christian Budtz


Shortcuts 

05:30 What Rachel learned from working with Elon Musk

09:20 Elon Musk's strategy to make Tesla culturally cool 

16:30 Rachel's first meeting with Pat Brown, Founder of Impossible Foods 

19:30 The big idea behind Impossible Foods 

22:10 The technology behind Impossible Foods

26:00 Impossible Foods' go-to-market strategy

27:50 The partnership with Burger King and the launch of "The Impossible Whopper"

31:40 How eco-alternatives need to break into the mainstream

34:20 Myths about changing our food habits

37:45 How disruptive companies are fightning incumbent industries 

45:30 What agriculture will look like in 30 years  

47:45 Three disruptive food tech companies that Rachel joined as a Board Member

52:15 The future of activism

56:00 Rachel's advice for climate entrepreneurs