The Brand Activism Podcast

GANNI's Quest to Change Fashion for the Better

April 16, 2023 Christian Budtz Season 2 Episode 2
GANNI's Quest to Change Fashion for the Better
The Brand Activism Podcast
More Info
The Brand Activism Podcast
GANNI's Quest to Change Fashion for the Better
Apr 16, 2023 Season 2 Episode 2
Christian Budtz

Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture. 

Host: Christian Budtz  

Short cuts:  
02:25  Lauren's journey in fashion 
08:30  The state of the fashion industry 
15:00  How GANNI is working with circularity
18:30  The dialogue with the GANNI community 
24:00  Lauren's take on sustainable consumption 
27:30  GANNI's new strategy
30:00  From carbon off-setting to carbon in-setting
35:00  GANNI's opportunity as a smaller player
40:45  Why Lauren feels optimistic working in fashion 

Show Notes

Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture. 

Host: Christian Budtz  

Short cuts:  
02:25  Lauren's journey in fashion 
08:30  The state of the fashion industry 
15:00  How GANNI is working with circularity
18:30  The dialogue with the GANNI community 
24:00  Lauren's take on sustainable consumption 
27:30  GANNI's new strategy
30:00  From carbon off-setting to carbon in-setting
35:00  GANNI's opportunity as a smaller player
40:45  Why Lauren feels optimistic working in fashion